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» 11/05/2009 14:57
CHINA
Despite crisis, Shanghai to get its own Disneyland
The government approves the US$ 3.5 billion project. Local businesses are happy about it even if China has already 2,500 theme parks, and only 10 per cent making a profit.

Shanghai (AsiaNews/Agencies) – The Chinese government gave its formal consent to build a theme park in Shanghai. The US$ 3.5 billion project has raised expectations in China but also some concerns; a similar venue built in Hong Kong has so far proved to be a flop.  The world financial crunch is one reason but also because China’s tourism sector has failed to coordinate its offers to the travelling public of the world.

According to plans, a 1,000-acre park will be built near Shanghai’s ultramodern Pudong Airport, on the southeastern outskirts of the city. Connected to Shanghai by a high-speed magnetic levitation (Maglev) train that can reach up to 450 Km per hour, the theme park could become the city’s main point of attraction.

"It is obviously a positive move for Shanghai to gain another major attraction like this," said Dong Ming, director of Shanghai Jinjiang Travel Service International, one of the city's biggest tourist operators.

"Disney will definitely bring more people to Shanghai, and not just domestic tourists, but it will also draw people from other parts of Asia,” Dong added, noting that “The benefits to Shanghai will not be limited to just tourism. This will also have a positive impact on the transport infrastructure and the real estate market.”

Shanghai is already planning to become a major transport hub for the region. A massive extension of the city's domestic airport, Hongqiao, is due to open in March. The new terminal is to include an integrated rail station linked to the metro system and long-distance, high-speed train network. The plans hinge on the two airports working in conjunction to handle large numbers of domestic travellers heading overseas, and vice versa.

Professor Yin Kunhua, of Shanghai University of Finance and Economics, said the project would undoubtedly boost property values in the city.

"I'm glad that it has finally been approved," he said. "It is difficult to say what the exact impact will be, but this can only be good news for Shanghai." But it is clear that it will make Pudong more attractive than it was.

Still, concerns have been raised about the project's financial prospects, particularly in light of Hong Kong Disneyland's failure to meet attendance projections.

For some tourist operators, comparing Hong Kong’s experience to Shanghai’s is misplaced, even if the world financial crisis has definitely put a dent in investors’ willingness to put money into tourism.

China currently has 2,500 theme parks, 60 per cent in the red. According to a survey by the Horizon Group, a strategic research and consultancy firm, about 150 billion yuan (US $ 22 billion) have been invested in the 2,500 theme parks, but only about 10 per cent are actually making a profit.

In recent years, some have actually had to close like Guangzhou’s World Park, Hangzhou’s Future World and Wuajiang’s Froebelland Park, with losses of about UD$ 3 billion.


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See also
12/21/2007 CHINA
Official gets death penalty for graft and embezzlement in pension fund scandal
10/01/2004 china
China participates in G7 meeting
04/04/2007 CHINA
Industrial development cause wacky Chinese weather
04/08/2008 CHINA
The 16th richest man in China found guilty of corruption
05/09/2007 CHINA
CP congress starts in Shanghai


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