10/28/2008, 00.00
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Cartoons and posters to keep Arab young people away from alcohol, drugs, and smoking

In the United Arab Emirates, a campaign has been launched illustrating the damage caused by bad habits. The cartoon has also been created for television, promoting positive behaviors.

Dubai (AsiaNews/Agencies) - Posters, television spots, and a website to encourage young people in the United Arab Emirates to practice positive behaviors, in order to reinforce social stability. This is the campaign launched by the police of Dubai, as illustrated by the deputy police chief, General Khamis Mattar Al Mazeina.

The campaign also uses a cartoon, with a character called Saeed Hemaya (in Arabic, the name signifies protection) and his family who, on television programs, illustrate the problems caused by bad habits like smoking, drinking, and drugs.

There is also a website, hemaya.ae, promoting the same initiative, with images showing the damage caused by smoking, drug use (in the photo) and alcohol.

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